The new version of Spread the Word lets you integrate Magento with the system of personal messages in Facebook. This takes personal recommendation marketing in e-commerce to a new level.
Now your customers can send personal invitations and discounts to their friends on Facebook. Even if their friends are offline, they'll get the message directly in their inbox.
Social networks as a new space for your eCommerce
Spread The Word supports all popular social networks and email services: Facebook, LinkedIn, Twitter, Mailru, Google+ (coming soon), Yammer, Google Gmail, Outlook Online by Microsoft, Yahoo. Your customers also get the possibility to load address books in the LDIF and vCard formats or simply send an invitation manually. Learn More.
4 modes that make your business
There are 4 well-configured modes that you can customize for your needs right in Magento Backend:
Invitation Only Let your customers invite friends to your store.
Invitation Sender Gets Discount Give your customers a discount for inviting their friends.
Invited Friends Get Discount Let your customers send a discount to the friends they invite.
Senders and Invitees Get Discount Give discount to your customers and to the friends they invite.
Service Targeting. Each social network is special.
Create a set of special conditions for a service / social network / tool within your rule! Use service targeting to add special triggers, which can change the discount type depending on the service the customer uses.
So you can give Twitter users with over a hundred followers a bigger discount in June.
The possibility to configure your discounts for the sender and for their friends separately makes your STW rules even more effective.
Thus, the friends may get a fixed discount while the sender can have a dynamic one depending on the number of friends they are inviting. Discount amount types can be different for the sender and for their friends!
Dynamic discount with and without pre-defined levels produces an absolutely new impression on your customers! These unique discount types let the users get a coupon with a bigger reduction if they invite more friends.
The discounts are calculated and updated at the moment the user selects friends. More words – bigger discounts!
6 powerful and flexible analytics tools let you know everything about the word lifecycle or find the most effective rule.
You can see the service popularity tree map, invitee involvement, client group statistics and a strong sales-performance report with STW sales share data. The possibility to see the detail and the trend makes the reports unique. Learn More.
OAuth. Your customers can authorize securely.
Your customers authorize in the services using OAuth protocol. Thus the users don’t have to specify their Facebook or Twitter login and password on your site.
Spread only the word you’re sure of! Conflict-Proof mechanism won’t let your customers or their friends get expired discounts. It will notify you about Spread The Word rule coupon expiration beforehand.
Thanks to third-party plug-ins support, the word can get to any social environment. The plug-ins can be installed in a click and extend Spread The Word socialization channels for spreading the word.
Message sending scheduler.
You can use Cron Job to send invitations at a certain time or after certain periods. Thus you can select to send all waiting messages every hour, or to send a certain number of invitations every N hour or minute. You also have a button to "Send all messages now" if you want to release the entire stack.
Who can spread the word? Shall they be your customers? Or your website guests? Or both? Or maybe you want both to use this option on one website, and customers to get special discount rules on another website? This is entirely up to you!
A simple list of friends? Not quite!
Your customer’s Friends List is presented in a convenient way with highlighted alphabetical index and a scroll. Each friend has a link to their social network profile and a photo. You can also enable the option to mark the existing customers or people who have already been invited.
Each email invitation can contain sender’s personal message. When sending invitations via social networks, a sender can use a personal message template or customize it. You have full control over the message length.
When the discounts are sent via the social services, they are replaced with short aliases to save the valuable characters as well as for overall usability. Thanks to the alias manager, you can quickly find the real discount link.